Workshop Overview

Doris Fan from Drawing Star leads an immersive session on creative approaches to automotive interior trim, covering material selection, colour harmony, texture, and the user-centred design process.

Workshop Necessity

Digital transformation in industrial and product-driven organizations is not merely about adopting new technologies or replacing existing systems. It requires a fundamental rethinking of how processes, data, organizational collaboration, and value creation are managed throughout the product lifecycle.

As products become increasingly complex, the number of stakeholders grows, data volumes and diversity continue to expand, and organizations face an increasing need for faster, data-driven decision-making, there is a growing need for an integrated approach to managing product-related information and processes. In this context, Product Lifecycle Management (PLM) plays a key role in digital transformation by connecting people, processes, and product data across the product lifecycle.

At the same time, developing a clear understanding of digital transformation—and distinguishing it from simply digitizing existing processes or implementing new software—is essential for making informed decisions about an organization's digital transformation journey. The absence of a shared understanding among management and technical teams can lead to siloed solutions, fragmented investments, and an inability to realize the expected business value from digital transformation initiatives.

This workshop is therefore designed to establish a shared and integrated understanding of the drivers, concepts, and requirements of digital transformation in product-driven organizations. Within this context transformation in product-driven organizations. Within this context of the 3DEXPERIENCE Platform in connecting people, data, and processes across the product value chain will be explored, including its contribution to establishing an integrated Digital Thread throughout the product lifecycle.

The workshop is intended to serve as a starting point for establishing a common language and shared perspective among management and technical stakeholders, while providing a foundation for defining, prioritizing, and planning future initiatives along the organization's digital transformation journey.

Workshop Objectives

1. Introduction to Enterprise Digital Transformation: Concepts, Drivers, and Challenges
2. Introduction to PLM as a Strategic Foundation for Digital Transformation
3. Introduction to the Strategic Role of the 3DEXPERIENCE Platform
4. Introduction to AI, Innovation, and Emerging Technologies in PLM
5. Introduction to Building a Digital Transformation Roadmap and Realizing Business Value

Main Topics and Content

1. Enterprise Digital Transformation
   • Key concepts, drivers, challenges, and transformation imperatives
   • Digital Transformation vs. Digitization and Digitalization
   • Digital maturity and transformation readiness
2. Digital Transformation in Product-Centric Organizations
   • Challenges of managing complex products and processes
   • Digital continuity across the product lifecycle
   • Connecting business, engineering, manufacturing, and operations
3. Product Lifecycle Management (PLM) as a Strategic Enabler
   • PLM concepts, scope, and business value
   • PLM as a foundation for enterprise digital transformation
   • From traditional PLM to integrated and platform-based approaches
4. The 3DEXPERIENCE Platform
   • Platform concept and strategic positioning
   • Platform architecture and collaborative environment
   • Connecting disciplines, processes, data, and stakeholders
   • Role of the platform in enabling enterprise-wide digital transformation
   • ENOVIA: Product Lifecycle and Collaborative Governance
   • CATIA: Digital Product Engineering
   • DELMIA: Digital Manufacturing and Operations
   • SIMULIA: Simulation and Virtual Validation
   • NETVIBES: Data Intelligence and Decision Support
5. Integrated Value Creation Across the 3DEXPERIENCE Ecosystem
   • How ENOVIA, CATIA, DELMIA, SIMULIA, and NETVIBES complement each other
   • Connecting engineering, manufacturing, simulation, governance, and business intelligence
   • From individual applications to an integrated enterprise platform
6. Artificial Intelligence and Emerging Technologies
   • AI and Generative AI in PLM and engineering
   • Intelligent knowledge and decision support
   • Future trends in digital engineering and manufacturing
7. Digital Transformation Roadmap and Business Value
   • Identifying transformation priorities
   • From current-state assessment to target-state definition
   • Implementation considerations and organizational readiness
   • Measuring business value and transformation outcomes

Workshop Target Audience

This workshop is intended for executives, managers, decision-makers, digital transformation leaders, and professionals involved in shaping the organization’s digital transformation strategy and value creation across the product lifecycle.

It is particularly relevant to business and technology leaders, PLM and enterprise transformation stakeholders, researchers, innovators, and professionals interested in emerging approaches to Product Lifecycle Management, digital engineering, Digital Thread, and the role of the 3DEXPERIENCE Platform in enabling enterprise-wide digital transformation.

Workshop Prerequisites

• Basic familiarity with business processes and organizational operations
• General understanding of product development or lifecycle management
• No prior technical or software-specific knowledge is required

Workshop Necessity

Automotive design is a multidisciplinary process that combines creativity, engineering principles, visual aesthetics, ergonomics, technology, and manufacturing considerations. Understanding the fundamental principles of vehicle design provides designers, engineers, students, and other professionals with a structured approach to developing functional, distinctive, and visually coherent vehicles.

This workshop introduces the fundamental concepts and stages of automotive design, from understanding vehicle proportions and packaging to developing exterior forms, character, surfaces, and design details. It also provides an overview of the transition from initial design concepts to digital modeling, clay modeling, and Class-A surface development.

Workshop Objectives

1. To introduce the fundamental principles and processes of automotive design
2. To develop an understanding of vehicle proportions, packaging, and silhouette
3. To introduce the principles of form development and vehicle character
4. To explain the relationship between sketching, design development, CAS modeling, clay modeling, and Class-A modeling
5. To familiarize participants with the professional workflow of an automotive design studio
6. To develop the ability to analyze and communicate automotive design concepts

Main Topics and Content

1. 1. Introduction to Automotive Design and the role of the automotive designerotive Design Process: From Brief to Final Product
   2. Vehicle Packaging, Proportions, and Stance
   3. Silhouette and Overall Vehicle Character
   4. Primary, Secondary, and Tertiary Forms
   5. Design Lines, Highlights, and Surface Transitions
   6. Exterior Design Development and the 3/4 View
   7. Fundamentals of Automotive Sketching and Design Communication
   8. From Concept Sketch to CAS Modeling
   9. Introduction to Clay Modeling in Automotive Design
   10. Fundamentals of Class-A Surface Development
   11. Design Quality, Surface Quality, and Final Design Evaluation

Workshop Target Audience

• Automotive design students and graduates
• Industrial and transportation designers
• Automotive engineers and modelers
• CAS and Class-A surface modelers
• Automotive design professionals
• Researchers and individuals interested in automotive design

Workshop Prerequisites

• Basic familiarity with automobiles and vehicle components
• Basic understanding of design principles is recommended but not required